Contact Us
To succeed in this business, you need a comprehensive product suite, at prices that give you an edge. We are not cheap. Easily 30% off the market leaders, but nowhere near the floor.
What we do offer is a deep culture of responsibility (we don’t disappear when issues arise- and they always will), solid products, and really cool marketing- you don’t often see branding like ours.
Combine that with practical business know-how (because we have been there), and you have a formula for success. Beyond products, we see ourselves as partners in growth. Training, Insights, Merchandise…the works.
You grow, we grow. Period.
Say Hello- we appreciate the effort, and reply very quickly.
Japan Grand Prix 2026: Antonelli's Suzuka Masterclass
On March 29, 2026, its 53-lap race delivered another chapter: 19-year-old Kimi Antonelli becoming the youngest multiple race winner and youngest championship leader in Formula 1 history.
Read moreabout Japan Grand Prix 2026: Antonelli's Suzuka Masterclass
Tokyo Auto Salon 2026 at Makuhari Messe mixed OEM concepts and grassroots creativity, with Toyota’s GR GT3 Concept taking top honors amid renewed energy for tuning, materials innovation, and high-fitment EV conversions.
Budapest–Bamako Rally 2025 celebrated its 20th anniversary with a classic route from Hungary to Gambia, unpredictable desert drama, and another win for the seasoned Koros Auto Team. Organizers balanced tradition and adaptation on Africa’s toughest amateur stage.
UPPF Opens Shanghai Technical Center
UPPF Opens Shanghai Technical Center to Accelerate Product Support, Quality Management, and Installer Training
Liwa International Festival Abu Dhabi
Liwa International Festival 2026 in Abu Dhabi’s Al Dhafra desert ran from 12 December 2025 to 3 January 2026, drawing several hundred thousand visitors for Tal Moreeb dune races, drag and drift competitions, traditional camel and horse events, and a busy Liwa Village, with class wins including standout EV and hybrid runs on the famous sand hill.
King of the Hammers 2025 delivered a landmark upset in Ultra4 off-road racing, with Kyle Chaney steering a UTV to overall victory in grueling desert and rock conditions at Johnson Valley. Full recap of winners, weather, and engineering storylines.
Race 2 of the 4 Hours of Sepang 2025 delivered a rain‑hit, incident‑laden Asian Le Mans thriller, with multiple spins and safety cars, Cetilar’s second straight overall win, and Kessel Ferrari’s GT victory in treacherous Malaysian conditions.
FuelFest Phoenix 2025 at Firebird Motorsports Park in Chandler, Arizona delivered a full-throttle mix of car show, drifting, drag racing, live music, and stunt action to close out the FuelFest global tour, with fan-voted awards, new interactive features, and proceeds supporting Paul Walker’s Reach Out WorldWide.
2025 FIA European Hill Climb Championship, Limanowa Poland
The 2025 FIA EHC Limanowa hillclimb saw Christian Merli claim victory, with Polish drivers earning European podiums under tough summer conditions. The event highlighted technical excellence and set the stage for a dynamic second half of the hillclimb season.
Read moreabout 2025 FIA European Hill Climb Championship, Limanowa Poland
Overland Expo East 2025 Arrington, Virginia USA
Overland Expo East 2025 in Arrington, VA saw over 14,000 visitors and 250 brands showcase the latest overlanding gear, vehicles, and hands-on classes across three days of perfect fall weather: ending the season with record turnout, fresh gear debuts, and a renewed spirit of adventure.
Read moreabout Overland Expo East 2025 Arrington, Virginia USA
New Brand and Product Launch at SEMA 2025
UPPF launches new Hammerhead Identity, 77 New PPF Colors and announces new Singapore Commercial office at SEMA 2025.
The 2025 APRC Sumatera Utara Rally (August 8–10, Parapat, Indonesia) saw Aldio Oekon and Respati Adhi win in 2:12:57.1, with class victories for Vaibhav Marathe and Nikeetaa Takkale, and a determined comeback from Gaurav Gill. Get the full recap with stage details and technical insights.
